This is a book about know-how.
If you are like most people, you have probably heard plenty of instructions. Your boss, your spouse and family members, church leaders, the advertising media, the government, and a wide variety of financial advisors continuously offer advice. A common characteristic of this advice is that it tells you what to do.
This book is different. It is our firm conviction that knowing how to do anything is the essential element. If you only know what to do but not how to do it, then you are left with trial and error as a method for accomplishment. Trial and error greatly increases the risk of doing anything new to the degree that many people accept the limitations of the status quo rather than risking the action to get the changes they want.
Entrepreneurship is not taught in the government-dominated education system or in private schools, either. For this reason, most entrepreneurs learn through baptism by fire—a method that can be both expensive and time-consuming. We don’t presume to know the exact business that is best for you. Instead, we will show you how to discover your true purpose so that you can choose a business that expresses your own values and calls forth your passion.
The difference in this book is that you learn how to do things from the inside out—not just what to do. We refer to this as the real interior decoration. We decorate our homes and our bodies in ways that
please us. Why not decorate your mind (your internal reality) in ways that please you? In ways that move you ahead, in ways that make your work more meaningful than merely making money, in ways that bring forth personal resources that you may not be aware of at this point?
We go beyond materialism in this book. Money can’t buy happiness. The paradox is that poverty surely produces unhappiness, anxiety, and dissatisfaction.
But we cover more than your personal psychology and mind-set. After reading this book, you will understand the fundamental structural changes that have occurred in the economy that have destroyed the once-common expectation that working for someone else offers the possibility of improving your standard of living and gaining financial security.
Earning the income you want from work you love: yes, that’s what you’ll learn to do in this book. Although it may seem a distant dream to you now, you will learn how to identify and then prosper at work that is an expression of your true purpose.
We have taught courses about earning the income you want from work you love in many parts of the world for quite some time. From this experience, we can anticipate some of the hesitations that you may have in using this material. Your mind may be saying something like “I never thought of myself as an entrepreneur or a business owner, so aren’t I just lying to myself by using this book?” This is an important question. Entrepreneurship is natural and instinctive. Most kids do not have to be told about earning money, and many spontaneously open lemonade stands. What you are really doing by using this material is returning to your instinctive method of earning an income. We know it is a lie that you must rely on a single source or a job for income. It is a big mistake to leave the decision of how much you are worth to a corporate or institutional bureaucracy. Most jobholders do not think about it this way, but in today’s job market, you are leaving even the decision of whether you get paid to your employer.