The Tipping Point: How Little Things Can Make a Big Difference(epub book free download)

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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Year:
2000
Publisher:
Little, Brown and Company
Language:
english
ISBN 10:
0759574731
ISBN 13:
9780759574731
File:
EPUB, 298 KB